TORMENT OF ROSESA TRADITION BY ERIC ELKAIM
RSVP Now ↗
Friends. Family. A front-row tradition.

Torment
of Roses.

A little magic. A lot of heart.
Experience the Rose Parade the way it was meant to be shared — together.

YOU’RE INVITED · RSVP Discover the experience ↓

Private event  ·  By invitation only

Brought to you byPartyWorks Interactive ↗
A glimpse of mornings pastTradition, caught in motion.
30+years of memories
The date

Friday, January 1, 2027

Event date
Come early

Guest arrival · 7:30 AM

The celebration starts before the parade
The main event

Parade arrives 8:00 AM

Your street-front seat awaits
Our gift to you

Always complimentary

Made possible by friends & volunteers
More than a parade

Some traditions
just stay with you.

For over 30 years, we’ve brought our friends and family together for something special. A front-row seat to the Rose Parade. A warm cup of coffee. The kind of morning that turns into a lifelong memory.

Torment of Roses is our way of giving back — at no charge, and with one simple goal: to make you smile and help fulfill a few bucket lists along the way.

Eric Elkaim

Eric Elkaim

Your host · And a whole lot of friends
Every detail, taken care of

Not your ordinary
parade morning.

Just bring yourself, your favorite people, and a little New Year’s spirit.

The best seat
is yours.

Street-front bleachers and chairs put you right in the moment. With the sun at your back, every seat is a VIP seat.

Front-row wonder

A warm welcome.
A warmer coffee.

Fresh donuts, pastries, fruit, cookies, hot coffee, tea, and hot chocolate. A continental breakfast to start the year right.

Breakfast is on us

The show before
the show.

Our pre-show brings its own energy. Past performers have included X Games BMX athletes, fire eaters, and world champion whistlers.

Expect the unexpected
Your morning, beautifully planned

Start the year
somewhere special.

Come for the parade. Stay for the memories.
Here’s how your morning unfolds.

Directions & parking ↗
7:30 AM

Arrive & settle in

Find your seat, grab something warm, and make yourself at home. Heaters will be on site for early arrivals.

Pre-show

A little extra entertainment

Our performers set the mood with a sound system stretching over a block. The fun begins before the floats arrive.

8:00 AM

Here comes the Rose Parade

Take your street-front seat and enjoy the main event with friends and family.

A few things to know

Consider yourself looked after.

Who is this event for?

Torment of Roses is a private, invitation-only event for our friends and family. There is no charge to attend. If you’ve been invited, please use our RSVP page ↗ to respond.

What facilities are available?

We provide private men’s, women’s, and ADA-accessible restrooms, a baby changing station in one of the stalls, and internal and external handwashing stations.

Where do I park?

Please visit our Directions / Parking page ↗ for the host’s arrival information.

Who makes this morning possible?

This event is run by friends and volunteers. Please take good care of the team who make it happen. You can also meet our sponsors ↗ and entertainers ↗.

Have another question?

Please use our contact page ↗ to get in touch with Eric. We’re happy to help.

A new year. A familiar welcome.

There’s a place
for you here.

We’d love to share the morning with you.
Let us know you’re coming, and we’ll take care of the rest.

RSVP TO THE CELEBRATION

For invited friends & family · Always our treat